Amplify Blog

Insights and ideas directly from New Profit

January 21, 2016

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We'd like to give a warm welcome to Rocco Perla, the new President of our partner Health Leads.

Perla is a proven industry expert who we look forward to working with in helping Health Leads pursue a healthcare system that treats social needs as a standard in quality care. Coming to Health Leads from his senior leader position at the Centers for Medicare & Medicaid Services (CMS), we are certain that his knowledge and leadership will be of great value to the Health Leads mission.

Perla's passion for connecting patients to quality medical care that includes social factors is what brought him to Health Leads. The organization is committed to healthcare that addresses these social factors, including food, transportation, and benefits, and work alongside leading healthcare organizations to do so.

We're looking forward to the expertise and perspective he will bring to the organization.

For the full release from Health Leads, please click here.

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